Tuesday, June 25, 2024
My short time working in jewelry sales has awakened my desire to learn more about the technical aspects of jewelry art. Understanding the properties of different metals, alloys, and gemstones requires knowing how various basic materials interact in a complex combination of chemistry and physics.
There’s much to know about jewel-making. The artists work with earth materials and have analytical minds. They have dived deeply into geology and have a scientific perspective. They can identify future jewels by knowing why a stone’s “growing environment” creates unique optical properties. They can assess a raw stone’s potential for cutting and shaping and estimate its future value.
A stone’s potential value involves another complex dive, into the “commercial world” of appeal. Consumers assess their wishes for apparel items against complicated innate desires, involving self-expression, status, cultural influence, passion, and investment worthiness.
While selling a jewelry piece, I am aware of how long a potential buyer views an object. I watch for body language clues and listen for verbal cues. To encourage a customer’s interest, I ask open-ended questions and do my best to teach by providing technical information.
Falling short in teaching drives a desire to learn. I want to understand the elements involved in identifying a raw stone’s potential and the ways artists transform found raw earth objects into desirable jewels.
Dear Friends: This is unlocking a door to endless possibilities. Diana
Diana's Morning Blog 