Adornments

Wednesday, October 30, 2024

Yesterday, the department store where I work part-time hosted a traveling jewelry show. The jewels, primarily of gold and diamonds, were beautiful and expensive. Those luxuries in these economically stressful times drew individuals who wished to self-identify uniquely from others; however, it appeared (to me) that actual sales might be falling short of the goals.

I remember reading somewhere that, “First man made tools, and then he made jewelry.” The earliest jewels worn that identified individuals uniquely probably were real seashells and artist-created resemblances.

Watching customers yesterday, I was struck by how long they (mostly women) studied the array and carefully selected pieces, one by one, to try on. Most arrived wearing their favorite jewelry pieces, hoping to match or complement those items. Many found choices they loved and looked fine, tried on, but decided against making a sizable investment.

Sure, “It’s the economy, stupid.” Nonetheless, potential buyers did show up and spent much time looking and playing with offerings. It resembled a sort of practice event, like entering a department store’s dressing room and trying on clothing, self-assessing, and then deciding against purchasing.

If the store’s goals did fall short, it’s likely for not advertising or promoting adequately an upcoming, unique opportunity to discover fine jewelry locally.

I’m often struck by yet another recognition of today’s businesses inadequately providing training and learning opportunities. Maybe I could have helped more with yesterday’s selling effort and improved the bottom line. However, I wasn’t adequately trained before the event.

About inadequate training: Experience has taught me that regardless of how many computer-generated training videos an organization provides, time spent “learning via videos” quickly becomes a brain-deadening sentence. Simply put, teams need regular meetings to gain a common understanding and be on the same page.

Dear Friends: At least I glimpsed “a little inside” of key jewelry showing. Diana