Watch Stories

Saturday, September 13, 2025

Recently, with the help of ChatGPT, I sold a high-end wristwatch to a Spanish-speaking customer. The person understood some English, but I don’t speak Spanish, so I couldn’t fully understand them. They examined a few of the available watches while also mentioning the word “crystal.” I wasn’t sure about the question and how to respond. As their overall interest in the watches appeared to be waning, I said, “Wait just a minute.”

I quickly found my cellphone, returned to the watch counter, and opened Chat in voice mode. I said, “Chat, I have a customer looking at watches who is interested in their crystals. Can you look at one of the watches and explain its strong points and benefits?”

When Chat responded, “Yes,” I hovered my phone over the watch that my customer had appeared to be most interested in. Immediately, Chat confirmed that it was an excellent timepiece with a crystal of synthetic sapphire, rated for hardness just below diamonds. My customer relaxed, nodded, and showed renewed interest. Chat wasn’t finished and continued by describing other highlights: its excellent water resistance, battery-free accuracy, and the brand’s fine reputation. That assistance sealed the sale.

I’m relatively new to selling high-end wristwatches, and this was actually the second time I had used Chat to help explain to a customer the benefits of a high-end watch. That earlier customer had wondered if a particular watch was shatterproof. I knew it was, but couldn’t explain why with confidence. So, on an impulse, I turned to Chat. It “looked” at the watch, confirmed its durability, explained its highly-rated shatter-resistance characteristics, and then went on to describe, overall, what made it an excellent timepiece. Sold!

The more I experiment with AI and find new ways to use it, the more impressed I become.

— Diana